Postcards From America

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Shooting Today, Thinking About Tomorrow

The question in the background as Kodak’s Rochester presence tumbled from over 60,000 employees to below 7,500 is, “Why didn’t they adapt?” It’s a tough question with a bunch of multifaceted answers, and it got Martin Parr thinking about other companies and brands that have been reluctant to abandon their bread and butter products. With that in mind, Martin started shooting outside a Blockbuster video store—will the next generation even know what Blockbuster is? 

-Gideon Jacobs, Magnum Photos

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